Social Casino Gaming is Booming


Of the multiple social casino game acquisitions last year, “every acquirer has done phenomenally well and is making out like a bandit,” according to VentureBeat.

High-profile land-based casinos have gotten in on the action, most notably Caesars Entertainment Casino Group, which bought social-game maker Playtika for $180 milliion in 2011. Other major acquisitions included IGT — maker of slot-machines — purchasing Double Down Interactive for $500 million 2012, and Aristocrat — also a slot-machine maker — purchasing Product Madness in November 2012 for $40 million.

Many analysts expect social casino games to bring innovation to online gaming — there are currently about 4 times as many social casino gamblers as online gamblers.
The market in total generates about $1.7 billion in revenue, with Zynga’s Texas HoldEm Poker for Facebook and iOS leading the pack — pulling in $267 million in revenue last year.