Snapguide — Founded by a Former Chef and Yahoo Product Manager — is Challenging Youtube as a Platform for ‘How-To’ Guides


Snapguide is an iOS app that  allows users to create simple, visually appealing ‘how-to’ guides. TechCrunch reports the app also just landed a big recruit in product designer Rebecca Bortman, who most recently led a high-profile Youtube redesign.

The app is distributed by Heavy Bits, whose founder, Daniel Raffel, has worked variously as a professional chef, independent record label executive, and Yahoo product manager. Raffel says the app has well over one million unique visitors monthly — and they haven’t even launched the Android version. Raffel also notes they will continue to focus on images over videos — which he believes will ultimately make them a preferrable destination for ‘how-to’ guides over Youtube.  “Making video is hard, snapping pictures is easy,” he told TechCrunch.

The apps’ emphasis on appealing visuals has made Pinterest one its biggest traffic drivers.

Snapguide raised a $5 million round Series A in June 2012 from funds including Index Ventures, Atlas and CrunchFund.