Virool, an eight-month old video marketing platform pledging to help its users go viral, already has over 30,000 content creators paying at least $10 for a self-serve “marketing campaign,” according to PandoDaily. To cement the early-stage success, the company has just raised a staggering $6.62 million in seed funding from some big names, including Yuri Milner, Menlo Ventures, Draper Fisher Juretson.
Some customers spend upwards of $30,000 on video promotion, and sales will most likely not be a problem for the company in the foreseeable future.
However, we would question the platform’s efficacy, based on its most recent publicity stunt: The company released a Youtube advertisement on Wednesday, stating it would use its own platform to get the video to 1,000,000 views in 48 hours. The video has topped out at 340,000 views four days after posting — and with a dismal 3:1 “like-dislike” ratio.
It would appear that the platform has to figure out how to garner “likes” organically, in addition to pure views.