Blue Apron – A Meal Kit Delivery Service – Raises $3.5 Million in Series A Funding

 
 
 

Blue Apron – a Brooklyn-based firm founded by Harvard Business School graduate Matt Salzberg – aims to introduce the joys of cooking to millions of homes with a three-meal a week subscription. According to PandoDaily, the firm recently garnered $3.5 million in Series A funding, with money coming from First Round Capital, Bessemer Venture Partners (Salzberg’s former employer), and numerous angel investors.

Meal preparation times are no longer than 35 minutes, and each kit costs only $10 a person per meal. A rare non-tech firm in Silicon Alley, Blue Apron stands out for “adventurous” recipes – including pickled daikan and ground lamb kebob – and has ambitious scale goals. According to Salzberg, the majority of the service’s 6000 subscribers are outside New York City.

The New York Times recently reviewed a number of meal-kit services – including HelloFresh and Plated – and Blue Apron’s review scored favorably compared to  competitors. The reviewer noted that while some of the recipes may be unnecessarily “exotic,” the ingredients were “very fresh” and included top-line product like Pat LaFrieda meats.