Forget Advertising: Here Are 7 Alternative Ways to Monetize Your App


Edith Yeung – chief of corporate strategy for Dolphin Browser – provided a list of 7 methods of app monetization for VentureBeat. The general rule: Build your user base, and the money will follow.

Yeung bases her suggestions on anecdotal examples – such as Box’s shift from customer to enterprise solutions for document management – as well as personal experience. She is additionally a founding partner at Right Ventures, and specializes in mobile and consumer Internet companies.

The full list:

1)      Expand to gaming

2)      Internationalization: Go where the money is

3)      Drive installs for other mobile apps

4)      Employ the freemium model

5)      Utilize licensing and merchandise

6)      Go enterprise

7)      Turn advertising into entertainment