Aggregate Knowledge Lands $11.4 Million to Construct Future of Marketing


According to VentureBeat, Aggregate Knowledge has raised $11.4 million in a fifth round of funding, aiming to bring “an exact science to media buying.” Using big data techniques, AK has already been noted by Facebook CEO Sheryl Sandberg, who in January referenced the company’s analysis  that “media plans with Facebook deliver 24 percent more new sales than those without.” The company has raised $44.9 million in total, with current investors include Kleiner Perkins Caufield & Byers, DAG Ventures and First Round Capital.

The company’s CrunchBase profile describes its Media Intelligence Platform as combining “media and audience data, enabling marketers to most effectively allocate media dollars.”

CEO David Jakubowski, a graduate of Binghamton University, led the company to its acquisition of big-data marketing startup Quantivo  in January, and is currently eyeing more acquisitions in Europe.