Founders of Vimessa Fail, Then Pivot to User Retention Service


According to TechCrunch, Vimessa launched out of Y Combinator in 2011 with the goal of making video messaging fast and easy across all devices. The app failed fairly quickly, giving founders Peter Clark and Cesar Alaniz an insight into a problem all startups face: user retention.

Like true entrepreneurs, the pair have bounced right back with Userfox, securing $700,000 from Y Combinator and seeking to provide ‘e-mail solutions’ to companies  — managing newsletters, monitoring churn rate, etc. TechCrunch reports that the company is looking to build a cheaper, more ‘design-centric,’ and more comprehensive version of Marketo, which provides marketing campaign platforms. Similar e-mail solution companies include Mailchimp and Sendgrid.

It’s good to see two guys take the Silicon Valley “failure manifesto” to heart, but our question: does the world really need more aggressive e-mail tactics?