AdStage — a tool which allows businesses to create targeted cross-network advertising campaigns — has raised $1.4 million in funding from Freestyle Capital, Quest Venture Partners, and 500 Startups, among others. According to TechCrunch, the company launched its product at yesterday’s Launch Festival in San Francisco, where Robert Scoble said “This is the hottest idea I’ve seen so far.”
The idea’s potential is in its simplicity. Businesses and brands can use the platform to set up individual advertising campaigns in Google AdWords, Facebook Ads, LinkedIn Ads and Bing Ads, creating the ads simultaneously and customizing for each site as necessary. Users can make decisions on keywords and targeted geographies through recommendations AdStage provides based on similar companies, and also monitor real time results to drive decisions on money allocation.
Lesson to be learned here: Keep it simple, stupid. Especially in advertising.