Visual.ly Raises $2 Million Funding Round to Improve Data Visualizations, Take on Ad Agencies

 
 
 

According to VentureBeat, Visual.ly — focused on data visualizations and infographics — has raised a $2 million funding round, from investors including 500 Startups and Giza Ventures Capital.

The company’s platform features a community of over 55,000 designers, which brands, businesses and news organizations can subscribe to and connect with to create visuals from big data sources across the web. The Visual.ly team acts as a project manager, and allows designers to earn more money while advertisers spend less. To this extent, CEO Stew Langille says that “existing ad agencies are our biggest competitors.” The company takes anywhere from 10-30% of each project’s total cost as a fee.

Founded in 2011, the company’s revenue is currently increasing 300% each quarter, and the number of projects is increasing 200% per quarter.

It might sound a bit esoteric, but the company’s tools are actually pretty hilarious — check out the Twitter “user battle infographic” tool, which generates avatars of your Twitter account based on number of tweets, content, and followers. As you can see above, TechCrunch is a balding, pale old man — best you stop reading him, you don’t know where those glasses have been.