Tinder is the iOS App That Lets Beautiful People Talk to Other Beautiful People…And It’s Going Viral


According to Forbes, Sean Rad and Justin Mateen, 26 and 27 respectively, are self-described “not creepy” and “not unattractive guys,” University of Southern California alums, and co-creators of the hottest dating app on the iOS market: Tinder.

The intuitive matchmaking tool allows users to quickly approve or disapprove of their fellow singles’ attractiveness: swipe left for reject, swipe right for the hotties. If two strangers approve of each other’s photos — linked to their Facebook accounts to prevent fake uploads — then they are automatically put in touch.

For the self-conscious, the app gives little fear of rejection, since users never find out who is swiping them to the reject pile. And for those beautiful people who are just so darn tired of all the gross randos trying to lay the mack down, the app provides a perfect first-line of approval: you’re only talking to people whom you find worthy.

Since launching in August 2012, Tinder users have rated each other’s profile 3.5 billion times, and been matched up 35 million times. The company is still seeing 5% day-over-day growth, and the founders say they are considering expanding to the business networking vertical, where the simple “hot-or-not” interface could be used to decide which connections would be useful based on resumes and experience.

As it stands, the app is more like an addictive game, and users often don’t even think of it in terms of “dating” — over 96% of Tinder consumers have never used any other “dating” app, so this isn’t exactly the next generation Match.com.

And the precedent for the technology, of course, can be traced all the way back to Mark Zuckerberg’s original “Facemash” creation at Harvard in 2003, where students could compare the “hotness” of their peers. But hey, kudos to Rad and Mateen for adding an actual “go out and talk to them” component to the function — something Zuckerberg would never understand.