Medium Acquires Matter, Raising the Question of Whether the Medium Really Matters (Hah!)

 
 
 

Medium is a content creation platform — still in beta — led by Twitter co-founders Ev Williams and Biz Stone. Matter is a media startup focused on science and technology journalism, selling long-form articles on subscription for $0.99 a month. Both are fairly innovative takes on the future of journalism and communication, and today, they “combined forces” as Medium acquired Matter for an undisclosed sum, according to TechCrunch.

Medium has a bunch of new-age hogwash in its “About” section about how the company is “based on the belief that the sharing of ideas and experiences is what moves humanity forward,” but basically, it will let users write, read, annotate and recommend content in a magazine-like interface. And considering Ev Williams also co-founded Blogger, and invented the term “blog,” I’m gonna go ahead and give him the benefit of the doubt on that.

Matter, on the other hand, is a strictly content-focused brand, co-founded by longtime technology journalist Bobbie Johnson. The company raised $140,000 in a Kickstarter campaign last year, and its strict paywall for journalism is comparable to other media startups, only unlike NSFWCORP, Matter is not insisting on a suicidal excursion into print. Matter will continue to operate as an independent operation.

This is pretty exciting for anyone who believes in journalism paywalls (hey, Paul Carr…), and anyone who enjoys long form journalism.  All told, this might not be that many people….but we’ll take what we can get.