Datahug Raises $4 Million to Convince U.S. Enterprises They Need a ‘LinkedIn’ for Sales Networks

 
 
 

Datahug, an Ireland-based ‘business networking automation’ startup, has just closed a $4 million Series A round with participation from Draper Fisher Jurvetson, DFJ Espirit, Ron Conway, Salesforce and others, according to TechCrunch.

Datahug indexes existing communication logs such as emails, calendar data and other media communication to formulate a ‘who-knows-who’ networking universe. Each user can judge an acquaintance based on a ‘HugRank’ score, based on how many degrees removed they are (WOULD YOU HUG THIS PERSON??), and the site requires no data entry. The company hopes to expand to the U.S., and has a number of European VCs and enterprises as current customers.

In the ‘who-knows-who’ world of sales, this company definitely has some value-add.

Of course, as with any network, there seems to be a high-degree for abuse — there’s no one more persistent than an entry-level salesman trying to schmooze his way to the top.