TechCrunch describes Urturn as a “meme-stuffed, fashion-friendly, music-loving” platform, which could basically define any number of social networks. And after a quick look at the sight, we’re not quite sure how we’d differentiate Urturn from any other ‘viral-meme generator.’
However, with a $13.5 million Series A funding round led by Balderton Capital, and a stable of trendsetters, the company will be setting out on the quixotic – but not entirely unprofitable – quest to become the next great, uh, ‘platform.’
The site offers tools for users to create and share ‘expressions’ on personal profiles, as well as showcase their favorite creations from across the web. So it’s like Pinterest or Tumblr! But with the multimedia-creation functions – supporting videos, gifs, doodles, collages, quotes and cartoons – the site also reminds us of the ‘bad boy of social media,’ Pheed, which allows users to display and ‘remix’ creative content.
And of course, if you’re gonna talk about ‘viral-meme generation,’ then you’ve gotta keep BuzzFeed in mind as a possible competitor.
Celebrities currently using the site include Alicia Keys, David Bowie, One Direction, Green Day and Ellie Goulding. There’s no word on total user numbers yet, but the U.S. and U.K. are the largest market for the site globally.
Anybody made any cool ‘expressions’ on Urturn? Send ’em our way…we’d like to see some more examples besides TechCrunch’s super-weak ‘add cartoon bunny ears to our staff’ photo.