Kickfolio — which creates tools for iOS applications to run in browsers — has raised a $1 million seed round led by Quest VP, with participation from 500 Startups, Geekcelerator and others, according to TechCrunch, and is changing its name to App.io.
The Melbourne, Australia-based company is also planning a move to the U.S., and is shifting focus to Facebook to “embed these interactive experiences wherever the users already are.” With Facebook, consumers can use App.io to test out apps directly inside their News Feeds — saving you at least one click to head over to the iTunes store.
CEO Edward Dowling says that 12% of people who try App.io end up visiting the app store, and the company monetizes by charging developers a flexible monthly fee which scales according to how many times users click and interact with the app.
With about 3,000 customers, the company will be also be adding Android capabilities, on top of iOS.
Facebook acquired a similar company, Pieceable, last year for an undisclosed sum, according to TechCrunch.