WorldStores Raises $15.2 Million to Beat IKEA at Home-and-Garden Online Shopping


WorldStores — a U.K. online retailer of home and garden products — has raised a $15.2 million Series C funding round led by Serena Capital, with participation from Balderton Capital and Advent Venture Partners, according to TechCrunch. WorldStores plans to use the money to grow its product range of over 500,000 items, which is already 15 times more than its main competitors.

The company has garnered 200,000 customers over the past 12 months, with sales growing by 50% pulling from more than 800 suppliers.

The company’s biggest competitor — as far as physical stores — is home-furnishings giant IKEA, whose website is still apparently an underperforming, old-school web experience. As snagging consumers from a site like Amazon…ehhh…lets just say it’s been a bullish past few weeks for e-commerce in general. Luvocracy raised over $11 million to capitalize on e-commerce with a Pinterest-layout, and Wal-Mart beefed up its digital offerings by acquiring a cloud computing service and a digital development shop via its ‘innovation labs,’ @WalmartLabs.