In March, Robert Scoble dubbed AdStage “the hottest idea” at the LAUNCH Festival in San Francisco. AdStage has since raised a total of $1.53 million from 500 Startups, Freestyle Capital, Digital Garage and others, and announced today that they have raised $100,000 as one of the first investments of Jason Calacanis’ LAUNCH Fund.
AdStage allows businesses to create targeted cross-network advertising campaigns, customizing ads for Facebook, Google, LinkedIn and other networks and monitoring real-time results. In addition to the LAUNCH funding, the company also acquired Semply, an app for analyzing AdWords campaigns via iPad, for an undisclosed sum. Semply is currently used by over 1,500 advertisers, and will be rebranded as “AdStage — Your Analytics Dashboard for Google AdWords” in the App store. In the meanwhile, Semply developer (and former Google employee) Tom Chokel will join the company as a software engineer, while Sam Mazaheri will come on board as Director of Marketing and Product.
Calacanis is the founder of the LAUNCH festival where AdStage made its celebrated debut. We most recently wrote about him after he asserted that YouTube’s days as a digital-video monopolist are numbered, and according to VentureBeat, he and David Sacks have raised about $10 million for the LAUNCH Fund.