The company was originally named “4Squareand7YearsAgo,” which I actually kind of dig for its quirkiness — but I suppose ‘Timehop’ is a bit more of a big-boy name.
The company pulls info from Foursquare (founder Dennis Crowley is a previous investor), Facebook and other social media to provide the updates.
CEO Jonathan Wegener, who graduated from Columbia in 2007, says he plans to build out the team as well as iterate different online visions of the service. Wegener wants to basically create an online hub for nostalgia, which makes a ton of sense when you consider the success of BuzzFeed (’25 Ways to Tell You’re a Kid of the ’90s,’ anyone?).