RebelMouse is led by CEO Paul Berry, former CTO of the Huffington Post, and allows users to filter their social media activity into a single, customizable page. The company launched a year ago, and is currently reaching 7 million unique monthly visitors. Major media also has begun using the site to promote movies and TV shows, including Syfy’s social-media sensation ‘Sharknado.’
Of course, with every new media success, there seems to be legacy-media loss. The company has recently hired away Time Inc.’s former ad products leader Jarrod Dicker, as well Bloomberg TV editor Jake Beckman.
The first place I saw RebelMouse being used was as a subscriber to Jason Hirschorn’s Media ReDEFined newsletter, which uses RebelMouse as its front page. RebelMouse is great for Matt Drudge-type bloggers, i.e. people who just curate links, although the idea of creating “the social web’s front page” is certainly nothing revolutionary. If anything, the funding proves another win for The Huffington Post original circle-of-power, which also includes Jonah Peretti at BuzzFeed and Ken Lerer at Lerer Ventures.
Who would’ve thought that the ultimate hodge-podge, link-baiting media startup would’ve been so ahead of the curve?