Fitbit Just Raised $43 Million To Try And Lead The Crowded Health-Tracking Market

 
 
 

You guys, you guys…digital fitness trackers? So hot right now.

Fitbit, which just raised $43 million at a $300 million valuation with participation from Qualcomm Ventures, SAP Ventures and SoftBank Capital, is riding the “quantified self” wave of the future, according to TechCrunch, and they’re trying their darndest to drink Apple’s iWatch milkshake.

The company has already released a series of devices — including the Fitbit One and Fitbit Flex — which track movement across a variety of metrics, as well as integrating with mobile data tools. For all purposes, biometrics has yet to catch on with mainstream consumers, although investors are certainly optimistic about the space. PayPal co-founder Max Levchin recently raised $6 million for Glow, his somewhat-controversial sexual health app.  BioBeats — founded by Basis Science co-founder Nadeem Kassam — raised $650,000 from Daman Wayans, Will Smith and other Hollywood techies for a funky-sounding music “customization” experiment.

Any of you readers actually use Fitbit? Want to share your experience? Shoot us an e-mail at editor@startupbook.co!