Ben Yu, one of Peter Thiel’s elite cadre of college dropouts cum entrepreneurs via the Thiel Fellowship, has unveiled an Indiegogo project for his grand experiment: sprayable caffeine.
According to BusinessWeek, Yu developed Sprayable Energy with Deven Soni — a 33-year-old former VC — and his father, who has a PhD in bioorganic chemistry and owns a chemistry lab in China. Yu’s goal is to raise $15,000, which is the minimum supply his manufacturer will brew, and he has invested a total of $50,000 into developing the spray so far.
Yu spent a semester at Harvard before joining the Thiel Fellowship; so other than the support of the world’s greatest VC, why exactly should we be spraying ourselves with caffeine instead of chugging morning coffee?
For one thing, it’s efficient — four sprays will get you a bit less caffeine than cup of coffee, and because the chemicals are absorbed through the skin, Yu says consumers will avoid the peaks and crashes of a typical caffeine rush.
Because each bottle contains 40 doses, we’re guessing that curious teenagers and ne’er-do-wells will inevitably be chugging the stuff, although Yu says it would “probably be more pleasant to eat a cockroach.”
Four Loko 2.0, anyone?