Snaps Raises $6 Million, Has A Photo-Sharing Business Plan That Just Might Be Crazy Enough To Work

 
 
 

Snaps, a platform for mashing and sharing branded photos, has raised a $6 million funding round from Steve Kantor of S2K, Jonathan Carson (Chief Revenue Officer of Vevo), and others, according to TechCrunch.

Basically, Snaps wants companies to pay for the opportunity to ‘communicate with images,’ and has already landed Kate Spade, Deloitte, Lifetime, Travel Channel, Nestle, Wendy’s and Showtime as paying customers.

Check out a promo photo from ‘The Hobbit’  created with Snaps below:

thehobbit

This advertising strategy makes SO much sense.

Remember in ‘The Social Network’ when Mark Zuckerberg refuses to put ads on Facebook because it would ruin the site’s coolness? Snaps is essentially trying to prove the opposite maneuver — creating a site expressly for ad agencies/companies to prove they’re cool — works just as well.

Founder Vivian Rosenthal is an experienced entrepreneur with a masters in architecture from Columbia and the sort of “creative visionary” resume that only comes from years of experience. She was named one of Creativity Magazine’s top 50 global creatives of 2010, and has been selected as a jury member for the Andy Awards, D&AD, One Show Interactive Awards, and the Art Directors Club.

Rosenthal says Snaps is currently generating 100%+ monthly growth since launching in 2011.