Knotch, which describes itself as a “discovery platform for opinions and ideas,” has raised a $1.5 million seed funding round, according to TechCrunch, with participation from Lars Rasmussen (co-founder of Google Maps), and Bebo co-founders Michael and Xochi Birch.
In essence, Knotch is in the business of turning emotions into visuals; the iOS app’s 11-color ‘feeling thermometer’ allows users to rate their opinion on a given topic, as well as start conversations with friends — and strangers — about hot-button issues.
CEO Anda Gansca and chief technology officer Stephanie Volftsun are Stanford and Washington University in St. Louis graduates, respectively*, and have expressed the hope that Knotch will get consumers — particularly men — to open up about their emotions more.
Encouraging men to get in touch with emotions — now there’s a moonshot, haha am I right fellas? #roundofapplause
Gansca says that the app currently has “tens of thousands” of users, and the company has also begun publishing some fairly cool infographics on its Tumblr account.
*Not that it’s surprising two females founded a big data startup, but statistically, these ladies are beating the odds of the much-maligned ‘sexist’ tech industry. Kudos.