Lulu, a dating app which allows females to review men as dating (and hook-up) partners, received a cheery write-up in the New York Times this week, with reporter Deborah Schoeneman referring to the app as a ‘Take Back the Internet moment’ for young women.
Unfortunately, the young men of the world are not as pleased with the hubbub.
The most scathing critique of the New York Times piece comes from former TechCrunch writer Jason Kincaid, who frets that reviewing personalities — as opposed to businesses or services — is a dangerous road to travel down. He also scoffs at the article’s “uncritical” tone.
When a TechCrunch writer critiques your journalistic standards, you know you’ve got a problem.
To combat the inevitable cyber-bullying that comes with the territory of dating reviews, Lulu only allows users to select from pre-written hashtags to describe the dates. These hashtags range from the tame (#EpicSmile) to the catty (#F*ckItAndChuckit).
Founder Alexandra Chong has quite an eclectic backstory; her half-Chinese Jamaican father won the lottery and started a successful tourism company with the money, and she holds a law degree from the London School of Economics and played tennis for the Jamaican National Team and Florida International University. All told, she’s quite the catch, but us Joe Schmoes obviously don’t stand a chance: her boyfriend Jack Brockway is a well-regarded photographer who also happens to be Sir Richard Branson’s nephew.
Ms. Chong is clearly confident in Lulu’s long-term viability; she recently signed an eight-year lease for a 5,500-square-foot office space in Chelsea, and has raised $2.5 million from big-name investors like Yuri Milner and Jawbone founder Hosain Rahman. Chong told The Stanford Daily earlier this year that the first seed capital for Lulu was a $150,000 check from her former boss Marco Veremis, whom she worked for as head of PR and marketing at Upstream, and also that the app was originally conceived as “Sex and the City meets Facebook.”
Personally, I’m not worried about my place on Lulu, because I’m still in college mode; a proper “date” is for people in their late 20s/early 30s who are freaking out about being single. Ladies, hit me up for “Beer and Mad Men Night” at my apartment!
What do you guys think — is Lulu unfair to men, or just a boon for single women? Let us know in the comments.