Recode, the new digital media venture of All Things Digital co-founders Walter S. Mossberg and Kara Swisher, launched on Thursday, according to The New York Times.
In December, Mossberg and Swisher negotiated a majority stake of the site with NBCUniversal News Group and Windsor Media, which own about 1/3 of the new venture. The dynamic duo have cut ties with The Wall Street Journal and News Corporation, which previously operated AllThingsD, and are joined by 18 former AllThingsD employees.
As far as content goes, Recode seems to be more of the same tech reviews, news and features that established AllThingD as a reliable brand. In a bit of meta-coverage, the site’s current top story is an interview with sportswriter/broadcaster/Grantland founder Bill Simmons on his attempts to create a lucrative podcasts business. Aesthetically, the site is not very pretty — mostly blocks of stark red — but most tech blogs have remarkably ugly designs anyway, so no disadvantage there.
An inaugural event called ‘The Code Conference’ will be held May 27-May 29 in Ranchos Palos Verdes, California, following in the footsteps of the lucrative D: All Things Digital conference. Mossberg and Swisher tell The Times that tickets for ‘The Code Conference’ will cost even more than the $5,500 charged for the All Things Digital conferences.
Recode is among the first launches of a string of new media ventures from superstar journalists. Jessica Lessin’s $400/month publication, ‘The Information,’ has already found its first blast of viral controversy over allegedly sexist quotes from Y Combinator founder Paul Graham. Former New York Times tech reviewer (and ardent non-journalist) David Pogue will be launching his new tech site in partnership with Yahoo later this year.